Ronning Lipset Radio’s mission is to connect traditional, national advertisers with the highly qualified and constantly expanding audience of online radio listeners.

The Company represents the most respected, advertiser-friendly, and well-trafficked online radio broadcasters: AOL Radio, Live 365, and Yahoo! Music’s LAUNCHcast, as well as the RL Select network of elite independent stations. Ronning Lipset’s completely unique approach of aggregating these broadcasters together under one umbrella gives buyers a powerful opportunity to reach millions of affluent, active consumers on a weekly basis.

Each station in the RL network is monitored by comScore Arbitron, which gives the Company’s affiliates the ability to be measured in the standard in radio terminology. By using traditional radio metrics, Ronning Lipset Radio is helping advertisers reach the online radio listener without complicated extra steps in the planning and buying process of the medium.

Since establishing the Company in 2003, co-managing partners Andy Lipset and Eric Ronning have seen tremendous growth in the online radio space. Today’s statistics prove that online radio is a serious audio platform that is being leveraged by marketers. For example:

• According to the Bridge Ratings’ quarterly report (updated 8.17.07), 27% of the U.S. population (80 million Americans) has listened to online radio in the last 30 days. The research firm estimates that by the end of 2007, monthly Internet radio listening will reach 33% of the U.S. population and will jump to 40% by the end of 2008.

• Radio was the top-gaining web category in June 2007—up 34% from May—according to comScore Media Metrix’s June rankings and analysis of U.S. online activity.

• JPMorgan recently estimated the audio advertising portion of the online radio industry at $100 – 150 million annually.